Dallas Comedy House is Dallas' premiere theater and training center for improv, stand-up, sketch, storytelling, and kids. CYC@SMU provided profitability analysis and conceptualized a marketing strategy.

Mozzarella Company is a small factory in Deep Ellum that provides artisanal cheeses made from cow & goat milk, with tastings, tours & classes. CYC@SMU worked with Mozzarella Company to enhance brand exposure, improve brand image, and initiate sales penetration.

DIRT Flowers is a full-service florist who delivers flowers, plants and happiness to Dallas. CYC@SMU developed social media strategy and performed competitive market analysis.

The Ride House is a boutique indoor cycling & fitness studio. CYC@SMU collaborated with The Ride House to improve branding strategy and increase both outreach and overall customer engagement.